Digital Is Easy?
Sunday 22nd March, 2015
Digital is a major transformation for any business, one where the culture needs to match the strategy, as much as the back office needs to work in tandem with the front office. As Peter Druker puts it “culture eats strategy for breakfast” and in a similar way “the front office often eats the back office for breakfast”, if we don’t design and manage the technology stack front to back.
In this paper we explain why we believe Digital is not something that can be simply added on to a business, it is a whole business transformation which is enabled though the use of new technologies.